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1998

Founded Hengfa Light Industry and begin producing shoes for OEM customers

2000

Produced shoes on large scale for "Puma", "Diadora", "Fila" and "Kappa" for export outside China

2002

Started own brand "YELI" sports fashion footwear to target young adults

2003

Production volume increased from 4.0m to 5.8m pairs of shoes.
Added 3 additional production lines to increase capacity

2004-05

Commenced export of Yeli to Greece, UAE and Saudi Arabia
Further expand our production capacity with 6 new production lines

2006

Expanded our product range to include sports apparel.
"YELI" was awarded "Fujian Province Famous Brand"