Product Design and Development
Our primary objective in product design is to develop new and trendy sports fashion footwear and apparel that fit our YELI brand image.
We typically introduce more than 100 new footwear designs for each new season’s collection launch so as to keep abreast with the latest market trends. In addition, we will continue to focus on market research and technological research to introduce innovative products, such as our Thermal Shoes.
Sales and Marketing
China Sports’ marketing is focus on build our YELI brand. Our Sales and Marketing Department is led by our Executive Director, Mr Lin Shaoqin, who in turn reports directly to our Chairman and CEO, Mr Lin Shaoxiong. The department is responsible for our YELI brand building, execution of our sales and marketing strategies, the monitoring of our sales and marketing activities, obtaining relevant feedback from customers, liaising with distributors and OEM customers and providing market feedback to the Product Design and Development for market research.
To showcase our new YELI products as well as to solicit for new orders, we would hold two to three major sales fairs each year to offer to our distributors and retailers. These new products are designed and launched in various seasons of the year.
